An 18m-long Kim Kardashian balloon was unveiled in the middle of Times Square in New York City, drawing ridicule.

According to media outlets such as Reuters on the 5th (local time), it was produced by SKIMS, an underwear brand launched by model Kim Kardashian, to commemorate the launch of a new product. Kardashian is wearing a blue bikini.

However, the online response was cold. Netizens responded with comments such as, “This is the worst marketing ever,” and “Kids will see this, it‘s so vulgar.”

Meanwhile, Kardashian shared a related photo on her SNS, exclaiming, “I can’t believe it‘s my giant swimsuit balloon in the middle of Times Square.”

Reporter Lee Seul-bi, Donga.com misty82@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.