The world of M&A is drawing attention.

In the previous episode of JTBC‘s Sat-Sun drama ‘The Art of Negotiation’ (directed by Ahn Pan-seok, written by Lee Seung-young), the fate of the Sanin Group was fiercely intertwined with M&A team leader Yoon Joo-no (played by Lee Je-hoon) and the vested interests surrounding him. The production team summarized the breathtaking timeline from the formation of the M&A team to the sale of Sanin Construction, as well as points to watch to make episodes 3 and 4 even more exciting.

According to the production team, the Sanin Group is faced with a desperate crisis of going bankrupt if it cannot pay off its 11 trillion won in debt. Chairman Song Jae-sik (played by Sung Dong-il), who could not stand to watch the company collapse, called in M&A expert Yoon Joo-no, known as the white snake of the negotiation world, to the headquarters and began a large-scale reorganization of the group’s finances. Yoon Joo-no formed a team by adding lawyer Oh Soon-young (Kim Dae-myung), manager Kwak Min-jung (Ahn Hyun-ho), and new intern Choi Jin-soo (Cha Kang-yoon), who had worked together before. After that, he quickly processed the work without any unnecessary tasks and entered into the group rehabilitation process.

The first plan he came up with was to sell Sanin Construction, the mother company and cash cow of the Sanin Group. It was Yoon Joo-no‘s reverse idea to sell off the biggest source of money rather than reorganize insolvent companies to raise funds.


Above all, Chairman Song Jae-sik, upon hearing the plan to sell Sanin Construction, instructed them to receive a double-digit amount, far exceeding the expected transaction price of 7 trillion won. Here, Ha Tae-soo (Jang Hyun-sung), the executive director of Sanin Group, who had shown blatant hostility to Yoon Joo-no’s appearance, cleverly sabotaged the plan using his own people and caused conflict. Yoon Joo-no, who was faced with a seemingly impossible mission, moved forward according to his own plan, regardless of the opposition and uncooperativeness within the group.

In particular, a decisive move was needed to maximize the sale price of Sanin Construction as Song Jae-sik demanded. Yoon Joo-no once again showed his competitive spirit at the final negotiation table of Bium D&I, which had agreed to acquire and merge Sanin Construction with a relatively high bid. This was because he came up with a clever plan that killed two birds with one stone by solving the residents‘ unfortunate stories and concerns while also taking care of his social image. Yoon Joo-no, who planted a rare heartwarming story in the cutthroat M&A process.

In this way, Yoon Joo-no is causing a strong wind of reform throughout Sanin Group, which had been run arbitrarily. First, the urgent fire was put out by successfully disposing of Sanin Construction, but the debt still remains. This time, Yoon Joo-no is seeking a change from ‘selling’ to ‘buying’ a game company. At first glance, it is difficult to easily guess the effect that the purchase of a game company will have on overcoming the crisis of Sanin Group, so attention is focused on his next plan.

Yoon Joo-no is also foreshadowing the expansion of the e-commerce business, which is Sanin Group’s weak point. Attention is being paid to whether he will be able to find new momentum as a latecomer in a market already dominated by strong companies.

The broadcast will be at 10:30 p.m. on the 15th.

Hong Se-young, Donga.com reporter, projecthong@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.