Dinto also cuts ties with Kim Soo Hyun “Termination of advertising model contract to protect consumer trust” [Official]

Following Prada and Tous Les Jours, Dinto has also ‘cut ties” with Kim Soo Hyun.” On the 15th, Dinto announced through their official SNS, “We have decided to terminate our advertising model contract with Kim Soo Hyun.” Dinto has also made this decision, following Prada, which previously terminated its advertising contract with Kim Soo Hyun, and Tous Les Jours, which decided not to renew its contract.” They stated, “Regarding the recent controversy, we judged that it was right to uphold the principle of good faith in our relationship and contract as partners who have worked together, so it was difficult to immediately proceed with Dinto‘s official position and termination of the model contract until Kim Soo Hyun and his agency stated their position. For reference, Dinto and Kim Soo-hyun’s model contract is for 1 year, and is valid until August 25,“ they explained.

Dinto said, ”After checking the agency‘s statement the previous day, we have determined that this is a serious reason that makes it difficult to fulfill the advertising model contract, and we are officially in the process of terminating the related contract through a lawyer.“ They added, ”We made this decision to protect the values that the Dinto brand pursues and the trust of consumers. We will continue to realize our values through decisions that live up to the trust of consumers with caution and responsibility and through more meaningful projects.“


Meanwhile, Kim Soo-hyun is suspected of dating the late Kim Sae-ron, who was 12 years younger than him, when she was a minor. The late Kim Sae Ron’s side claimed that she dated Kim Soo Hyun from November 19, 2015, when she was 15 years old, to July 7, 2021. Kim Soo Hyun‘s side initially denied the relationship itself, but on the 13th, they admitted to dating from the summer of 2019 to the fall of 2020, after the late Kim Sae Ron had become an adult, emphasizing, ”It is not true that I dated Kim Sae Ron when I was a minor.“

Kim Sae Ron’s side revealed a handwritten letter that Kim Soo Hyun sent to Kim Sae Ron in June 2018, when he was serving in the military, saying, ”I miss you,“ and calling her ”Sae Ronero“ as evidence of their relationship when they were minors. Regarding this, Kim Soo-hyun‘s side explained, ”It was one of the letters he sent to his close acquaintances,“ and ”Kim Soo-hyun was adjusting to military life and wrote in detail about his daily life in the military to his acquaintances. The expression ’I miss you‘ was a casual expression he used to refer to his close acquaintances.“

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.