Lee Je-hoon has overcome a crisis and killed two birds with one stone by entering e-commerce and investing in the game industry.

In episode 4 of JTBC‘s Saturday-Sunday drama ‘The Art of Negotiation’ (directed by Ahn Pan-seok, written by Lee Seung-young) that aired on the 16th, Yoon Joo-no (played by Lee Je-hoon) and the M&A team successfully acquired and merged ChaCha Games, the stepping stone for entering e-commerce, bringing another windfall to the Sanin Group. The viewership ratings for episode 4 broke its own record by recording 7.3% in the metropolitan area and 7.1% nationwide. (Based on Nielsen Korea’s paid households)

When Yoon Joo-no heard from ChaCha Games CEO Cha Ho-jin (played by Jang In-seop) that he had received an offer to sell the company for twice the amount Sanin Group had offered, he figured out that someone was trying to sabotage the deal. They went to see Cha Ho-jin to find out the whole story, but Cha Ho-jin intentionally avoided Yoon Joo-no, and the M&A team was deeply troubled as to whether the one approaching Chacha Games was DC Games, their enemy, or a fund company.

The one who put the brakes on Yoon Joo-no‘s M&A was none other than the Samoel Fund. It was even surprising to discover that Ha Tae-soo (Jang Hyun-sung), the executive director of Sanin Group, was behind the Samoel Fund. Rather than the value or vision of Chacha Games, they pushed for the acquisition and merger just to get rid of Yoon Joo-no, who was a hindrance to them. In particular, Ha Tae-soo’s petty behavior of forcing them to sign a contract with the Samoel Fund at an absurd price caught their attention.


Therefore, Yoon Joo-no and the M&A team quietly moved to find a way to acquire Chacha Games again. Yoon Joo-no, who figured out that the two games had the same developer by finding out that DC Games‘ game High Square and ChaCha Games’ Delivery King had the same Easter Egg, guessed the cause of the animosity between DC Games‘ current CEO Do Han-cheol (played by Lee Si-hoon) and Cha Ho-jin. Using this, Yoon Joo-no, who turned Cha Ho-jin’s heart back to Sanin, devised a plan to change the negotiation situation.

First, Yoon Joo-no had the youngest member of the M&A team, Choi Jin-soo (played by Cha Kang-yoon), leak fake information to Lim Hyeong-seop (played by Lee Kyu-sung), a spy in Ha Tae-soo‘s line, that the M&A team was giving up not only ChaCha Games but also e-commerce. As expected, when Lim Hyeong-seop reported it to his superiors, the value of ChaCha Games fell, and Ha Tae-soo, who had instigated the Samoel Fund to push for the deal, found himself in an awkward position. In the end, Samoel Fund canceled its contract with Chacha Games, and Chacha Games returned to being a free agent.

In addition, lawyer Oh Soon-young (Kim Dae-myung) pressured villain Do Han-cheol, who had taken over other people’s lives, with facts to conclude an agreement on the condition that he would transfer 10 billion won in settlement money and 10% of the game shares for stealing the game. The settlement money paid by Do Han-cheol became Chacha Games‘ game development support fund.

With this, Yoon Joo-no acquired Chacha Games for less than the initial purchase price of 10 billion won. Since it was a deal that would kill two birds with one stone, building a platform and the game industry, Chairman Song Jae-sik (Seong Dong-il) also readily accepted Yoon Joo-no’s hand, and Sanin Group experienced another revolution.

However, as Sanin Group‘s stock price suddenly fell, a new crisis began to loom for the M&A team. If the stock price falls below 100,000 won, the Sanin Group will be swallowed up by the Samoel Fund, so it is a situation where it is absolutely necessary to protect the stock price. Attention is being paid to how Yoon Joo-no and the M&A team will deal with the unexpected bad news that came after the good news.

Hong Se-young, Donga.com reporter, projecthong@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.