Singer Lee Hyori will be hosting a new makeup survival program, ‘Top Class Makeup Survival - Just Makeup’.

‘Just Makeup’ (planned by Yoon Hyun-joon, directed by Shim Woo-jin) is the world‘s first full-fledged makeup survival program in which not only top domestic artists representing K-beauty, but also famous makeup experts active overseas and new beauty creators participate.

Lee Hyori, a self-proclaimed beauty icon of Korea and a trendsetter, has joined as the main MC. Since her debut, Lee Hyori has consistently presented her own style and trends, establishing herself as a trend-leading icon not only in music but also in the beauty industry.

‘Just Makeup’ has received a lot of attention from domestic and foreign makeup artists and creators since the beginning of production, leading to a flood of applications. The recently confirmed lineup of top-notch participants includes experts from various fields, such as celebrity makeup artists, global beauty influencers, and new creators.

‘Just Makeup’ production company SLL’s label Studio SLAM has grown into a global production company with the success of Netflix‘s ‘Black and White Chef: Culinary Class Wars’ last year, based on its experience producing content of various genres such as the ‘Singer Again’ and ‘Crime Scene’ series. This ‘Just Makeup’ is also expected to be an opportunity to promote the excellence and creativity of Korean makeup artists to the world, beyond a simple competition.

‘Just Makeup’ is scheduled to meet global viewers through major domestic and international platforms in the second half of 2025.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.