Lee Hyori is transforming into a ‘beauty icon’.

She is considered a ‘wannabe’ not only by the public but also by stars, and she will lead the program by putting makeup, another interest of hers, at the forefront.

She will be the host of the new entertainment program ‘Top Class Makeup Survival - Just Makeup’ (Just Makeup), scheduled to air in the second half of the year.

‘Just Makeup’ is a makeup survival program where top domestic artists representing K-beauty and famous overseas makeup experts and beauty creators compete to show off their makeup skills.

Last year, she led the KBS 2TV music entertainment program ‘The Seasons - Lee Hyori‘s Red Carpet’ with her exceptional wit and quick wit, and this time she will share her know-how.

Since her debut, Lee Hyori has established herself as an icon who leads trends not only in music but also in the beauty industry with her own style.

Above all, this MC is drawing attention because she will be working with the same assistants who helped Lee Hyori reach the top in the broadcasting industry. The program will be produced by Studio Slam, which is headed by Director Yoon Hyun-joon, who directed KBS 2TV’s ‘Happy Together’ and JTBC‘s ‘Hyori’s Inn’.

They are also the production company for the Netflix cooking survival entertainment program ‘Black and White Chef’, which gained global popularity last year.

The production company said, “Lee Hyori is a self-proclaimed trendsetter,” and “Lee Hyori‘s style and K-beauty will likely create another trend. We expect that they will go beyond a simple competition and communicate with fans around the world to raise the global status of K-beauty.”


Reporter Lee Jeong-yeon annjoy@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.