‘2 trillion won property theory’ Seo Jang-hoon is also surprised, collection is as expensive as apartment (Millionaire next door)

TV Mar 25, 2025

Translation

‘2 trillion won property theory’ Seo Jang-hoon also surprised, collection is as expensive as apartment (Millionaire Next Door)

‘Logo King’ Koo Jeong-soon, ‘Hair King’ Lee Sang-il, ‘Waffle King’ Son Jeong-hee will appear on ‘The Millionaire Next Door’.

‘Seo Jang-hoon‘s Millionaire Next Door’ (hereafter ‘The Millionaire Next Door’), jointly produced by EBS and E Channel, which will first air at 9:55 PM on Wednesday, April 9, is a program that visits ‘real rich people’ who have built wealth and success and explores their secrets. Seo Jang-hoon, the ’2 trillion won property theory‘, and Jonathan, the ’Congolese prince with the highest level of part-time jobs‘, will appear.

The teaser video released this time contains Seo Jang-hoon and Jonathan’s burning determination to uncover the secrets of the rich. Seo Jang-hoon and Jonathan, who visited the rich man‘s house, were overwhelmed by the grandeur of the enormous mansion from the start, saying, “Is this what a house looks like?” They also looked at the rich man’s wardrobe and collection that went beyond imagination and said, “You have something like that in your house?”, “It must cost the price of an apartment... ” and couldn‘t hide his astonishment.

The main characters in the first half of ‘The Millionaire Next Door’ that piqued the burning curiosity of ‘The 2 trillion won giant’ Seo Jang-hoon were revealed to be ‘Logo King’ Koo Jeong-soon, a first-generation CI designer who received land value for one logo; ‘Hair King’ Lee Sang-il, famous for being the hair designer for top stars of the time such as Shin Sung-il, Kim Wan-sun, and Jang Dong-gun; and ‘Waffle King’ Son Jeong-hee, who made 70 billion won in sales with waffles. Seo Jang-hoon continued to ask them questions such as, “Do you have a building in Cheongdam-dong?”, “Was your family rich when you were young?”, “Do you consider yourself a millionaire?”.

After listening to the stories of the rich people, Seo Jang-hoon expressed his grievance, saying, “Compared to you, teacher, I’m not rich. I‘m just...”. The reason why Seo Jang-hoon, the ‘2 trillion giant’, had to be humble will be revealed on ‘Millionaire Next Door’ on Wednesday, April 9 at 9:55 PM.

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.