The 61st Baeksang Arts Awards will be held on May 5th at COEX D Hall in Seoul. Luxury brand ‘Gucci’ will participate as a partner for the third consecutive year, and the awards will be simultaneously broadcast live on JTBC, JTBC2, and JTBC4.

As Korea‘s representative comprehensive arts awards ceremony, the Baeksang Arts Awards changed the name of the existing TV category to the ‘Broadcast category. The category has expanded the evaluation scope from the three terrestrial broadcasters to cable, comprehensive programming, and OTT.

The works eligible for awards are content released on terrestrial, comprehensive programming, cable, and OTT from April 1st to March 31st of the previous year, feature films released domestically during the same period, and plays that were performed. For the broadcast category, only works with a minimum of four episodes, and for serial works, only works that have been broadcast for more than a third of the time by the evaluation period are included.

One of the major award categories, the ‘Gucci Impact Award’ is given to films that shed light on social issues and deliver messages for a better future.

The nominees for each category of the ‘61st Baeksang Arts Awards with Gucci’ will be available on the Baeksang Arts Awards official website and official SNS on the 7th.


Reporter Heo Min-nyeong mignon@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.