Arirang TV seeks to diversify K-culture content

TV Apr 03, 2025

Translation




Arirang TV is undergoing a major reorganization.

Arirang TV announced on the 7th that through the reorganization, it plans to be reborn as a culture-centered ‘Global media that sympathizes with the world with K-culture’. In addition to existing K-content such as K-pop and dramas that have driven Korea‘s growth and exports, it aims to play a leading role in international broadcasting as a global cultural powerhouse by diversifying K-culture content to tourism, sports, arts, Korean language education, taekwondo, traditional culture, and AI.

The new program Arirang Land (Thursday at 9:30 AM) is a reality observation program that captures the daily lives of those who have come to rent Arirang for special reasons. If you tell Arirang the desired space, date, and reason you need it, Arirang will be reborn as a customized dream place for those who really need it. Viewers can choose the space they need in Arirang and use it for the purpose they want, providing an opportunity to experience Arirang in a newer and more colorful way.

To this end, Arirang TV will select space renters through the Arirang TV homepage and SNS channels, and air events held in Arirang that have been customized to suit the purpose.

In the first broadcast on the 10th, Arirang TV will provide camera test opportunities for those preparing for broadcast reporter camera test interviews by supporting the studio and staff. In addition, applicants with various stories are expected, such as short film filming, bridal shower commemorative photo shoots, cover song medley performances, and idol group debut 1st anniversary celebration gatherings. By making full use of Arirang TV’s available resources, we hope to be of help to young people in their efforts to achieve their dreams and to those who want to make special days memorable.

‘Diplomat‘s Archive: Hidden Stories’, aired on Mondays at 3 p.m., uncovers special, hidden stories that we didn’t know about between Korea and the 193 countries with which Korea has diplomatic relations. Through this, we reaffirm the strong friendship that has continued between Korea and other countries for a long time and think about how each country is connected bilaterally and multilaterally, and why cooperation is important on the global stage today.

‘The Universe of Us: Science Life’, aired on Tuesdays at 3 p.m., looks for possibilities and evidence that things predicted to happen in the distant future may become reality in the near future through lectures by world-renowned scientists in today‘s world where amazing changes are occurring due to the development of artificial intelligence. It consists of a conversation between the speaker and the audience.

‘Home to Table’, which airs every Wednesday at noon, provides an opportunity for the children’s generation to learn and preserve the secrets of their parents‘ home-cooked meals. It will be a time to reflect on the meaning of a warm meal and the importance of family beyond simple cooking. It will also naturally introduce Korean food culture to overseas viewers and provide excitement and fun through ‘meal’ based on the common value of ‘family’ around the world.

The music program ‘I’m LIVE’, which airs at 1 p.m. on the same day, will introduce about 35 talented musicians, including new musicians who need a stage. It will be a mini-concert where the artist personally selects the theme of the day‘s performance and a list of 4-5 songs, and a ‘Preview Interview’ containing stories about the performance that are good to refer to before watching will be released in advance on YouTube.

The first episode of the new season, which will air on the 9th, will feature singer-songwriter Hong Isaac, the winner of JTBC’s ‘Singer Again 3’. All the songs from Hong Isaac‘s first mini-album ‘The Lovers Note‘, released in February, will be performed live for the first time on TV.

Lastly, ‘The Globalists Season 2’, which will also be released at 3 PM, will highlight the experiences and lives of global leaders in each field who are active on the world stage beyond Korea, and listen to global opinion leaders talk about the vision and direction of the Republic of Korea.

Photo=Arirang TV

Reporter Lee Seul-bi, Donga.com misty82@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.