Kim Byung-hyun of ‘Living Report’ is planning a new overseas business following the hamburger restaurant.

On the 4th episode of MBN /MBC Dramanet entertainment show ‘Living Report’ on the 16th, Kim Byung-hyun, who put an end to his 30-year baseball career and jumped into the restaurant industry, appears as a ‘client to live with’ and the scene of him requesting ‘customized market research’ for a new overseas business is revealed.

On this day, Kim Byung-hun greets MC Kim Sung-joo, Lee Ji-hye, and Jay B in the studio.Jay B mentions his splendid past, saying, “I still remember that(Kim Byung-hyun’s)cumulative annual salary is 23.7 billion won.” Kim Byung-hyun admits, “The record hasn’t been broken yet with amateur signing bonuses.” Then Lee Ji-hye throws a fastball, saying, “If I just received interest from the bank, it would be more than the hamburger business.” Kim Byung-hyun is flustered, but he reveals his sincerity about the business, saying, “I wanted to try something other than baseball.” However, Lee Ji-hye sharply asks, “Have you agreed on today’s request with your wife?” and Kim Byung-hyun urgently asks, “Can you not mention your wife?” , causing a ‘humorous laugh.’

As the studio is filled with laughter, Lee Ji-hye summons Hou Young, who has been living in Taiwan for 8 years, as her “experienced guide” to delve into the Taiwanese food industry, known as the “Silicon Valley of Asia.” She visits various places from Taipei Dome to night markets and introduces local soul foods such as ji pai(fried chicken), bai tang guo(sugar twist), mu gua ni ua(papaya milk), and tang yuan bing(rice cake shaved ice).She also visits local Korean business owners who have succeeded in opening kimbap shops, meat restaurants, and pig soup restaurants to share their real startup know-how.

Jayson, not to be outdone, goes on a customized tour of Cambodia, which has emerged as a “kingdom of opportunity,” from popular handmade burger places to Korean-style Chinese restaurants and chicken places.Kim Byung-hyun, who was watching this, is surprised by the local Korean food prices, which are higher than expected, and Jayson jokes, “You shouldn’t be receiving an appearance fee for this much information.You should pay when you go.” At this, Kim Byung-hyun makes a bitter expression, saying, “I really liked(Jayson’s personality)…” and makes everyone burst into laughter.

Kim Sung-joo slyly reveals his business ambitions, saying, “I’m always thinking about overseas business, from food service to fashion.” Lee Ji-hye suddenly asks, “Do you think your wife would approve if you go into business with Kim Byung-hyun?” Kim Sung-joo honestly responds, “We’re close friends, but my wife has great distrust of Kim Byung-hyun’s business ability,” causing the studio to burn to the ground.

Kim Byung-hyun’s choice of Taiwan or Cambodia, the market he is aiming to expand overseas, will be revealed in episode 4 of MBN · MBC Dramanet’s ‘Living Report’, which will air at 10:20 PM on Wednesday the 16th.

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.