Son Ye-jin, Muse of Underwear Brand… Elegant Bra Pictorial Revealed

Actress Son Ye-jin has been selected as the exclusive model for a famous seamless underwear brand.

Among those selected as the brand’s first models, the brand stated that they chose them because they felt that their comfortable, natural, and premium image was a good fit.They will be carrying out a new brand campaign, “Wow, Wow,” with Son Ye-jin in the future to convey the brand’s popularity not only through TV commercials but also through all online and offline channels.

First, the commercial video will be released for the first time on YouTube and other online channels on the 21st.It is said to have genuinely captured the special features of each product, such as the sophisticated and elegant image of Son Ye-jin, the comfortable yet premium differentiation of the bra, the cool feeling on the skin of the representative product ‘Inkyun Cool’, and the introduction of products that help create healthy posture habits.Starting next month, it will be introduced as an outdoor advertisement on TV broadcasts, bus stops in key commercial areas of the Seoul metropolitan area, media inside major office buildings, and LED billboards on the exterior walls of buildings.

Reporter Jeong com -yeon, Donga.com shine2562@donga

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