Channel S is expected to continue its strong original content lineup in 2025.

Channel S, which has been steadily investing in original content since its launch in 2021, will begin a full-scale production drive from 2023 and has achieved meaningful results such as a 30% increase in viewership ratings compared to the previous year and entry into the top 10 channel rankings(based on Nielsen Korea’s metropolitan area pay TV 2049).A Channel S official said, “We will broaden the scope of the genre and add depth by introducing a variety of new original content centered on the channel’s representative series such as ‘Nidonnaesan Dokbak Tour 3’ and ‘Jeon Hyun-moo Plan 2’.”

Channel S opened the door to 2025 with existing original content that has consistently received love from viewers.

First broadcast in 2023, ‘Nidonnaesan Dokbak Tour’ is currently in its third season and has established itself as a representative entertainment program in charge of Saturday evenings.The ‘dokbakz’ five members, Kim Dae-hee, Kim Jun-ho, Jang Dong-min, Yoo Se-yoon, and Hong In-gyu, have been responsible for the laughter of viewers with their ‘amazing chemistry’, and have proven both viewership ratings and topicality by ranking first in the ‘entertainment most watched by women in their 30s’ and ‘Saturday non-drama topicality’ categories.In particular, they achieved the feat of winning the entertainment category at the ‘Republic of Korea Hallyu Entertainment Awards’ last December.



‘Jeon Hyun-moo Plan 2’ (October 2024~) also received a lot of sympathy with Jeon Hyun-moo and Kwak Tube’s splendid banter and honest stories with guests, and renewed its own highest viewership rating.It is proving its popularity by being ranked among popular search terms and ‘most viewed news’ on portal sites every episode.

Channel S is expanding its content options by programming a large number of trendy new original content to meet changing viewer needs.



‘We Meet Now’, which will be first broadcast on May 1st, is a new type of travel entertainment show where creator travelers and foreign friends of the opposite sex form a team and compete in a local travel competition.Actress Yoo In-na will join as MC and sensually unfold the concept of ‘an online tour that makes you want to go on a blind date’.It is a new work from the production team of ‘Let’s Go Again ‘, which won the PP Culture and Arts Award at the’ 2024 Cable TV Broadcast Awards ‘, and shows an evolution of the genre by adding the element of a blind date to existing travel entertainment shows.

In addition, the lineup has been strengthened with differentiated mukbang content such as’ All About K -Bob ‘and’ Im Won-hee’s Gourmet Dispatch ‘.’ All About K -Bob ‘features chefs Hwang Kwang-hee, Yoon Doo-joon, and Jo Seo-hyung, and adds new fun such as custom mukbang recipes while humorously exploring the reality of’ K -food ‘.’ Im Won-hee’s Gourmet Dispatch ‘, which will return for season 2 in May, is a romantic mukbang entertainment show in which actor Im Won-hee sets out with his close friends.The uniquely introverted yet genuine hosting shown in the previous season received favorable reviews from viewers.



Here, the story of expanding the concept of Channel S’s representative content is also drawing attention.Along with the spin-off that inherited the identity of ‘Nidonnaesan Dokbak Tour’, Season 2 of ‘Ttukboki Taste Musketeers’, which attracted attention with Kwon Yul, Yoon Doojoon, and Lee Seojoon, is also being planned for launch in the second half of the year.In this way, through unique variations of original content, the spectrum of content is being further enriched so that viewers with various tastes can choose the content they want.



On the 14th, the first step toward expanding fandom-based content experiences was taken by releasing ‘Nidonnaesan Dokbak Tour’ goods.It was planned to go beyond simple merchandising and reflect the desire for viewer participation, and increase loyalty to the program and brand value.

Also, a digital spin-off ‘Tiki Taka Road’ utilizing the IP of ‘Dasigaljido’ is scheduled to be released at the end of April.This is not a simple recycling of existing broadcast content, but a strategic attempt to design a new consumption structure optimized for digital platforms.Through this, Channel S is realizing its direction of “developing original IP into a single asset.”

Channel S CP Moon Hee-hyun said, “In 2025, we plan to expand the depth and breadth of content by adding new faces and expanding genres while maintaining the identity of existing original content,” and “We will continue to present Channel S’s unique entertainment world, such as spin-offs and digital content with fresh planning and topicality.”

Channel S’s diverse content can be found on SK Broadband B tv 1, KT Genie TV 44, LG U + TV 61, and Channel S’s official YouTube channel.

Reporter Yoonna Choi com Donga.com yyynnn@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.