‘Korea’s first generation CI designer ‘and logo king Gu Jeong-sun will appear on’ The Millionaire Next Door ‘and reveal his success story that even Seo Jang-hoon was impressed by.

On the 7th, EBS and E Channel’s joint production ‘Seo Jang-hoon’s Millionaire Next Door ‘will feature’ Korea’s first generation CI designer ‘Koo Jeong-soon, who created many of the logos of companies we know.Koo Jeong-soon founded Korea’s first CI specialized company in the early 1980s and became famous for designing logos for major companies for over 50 years.

His representative works include logos that are known to all Koreans, such as Goldstar, the predecessor of the global company L *, K * S, which has been in use for 42 years since 1983, and Ae*call, which once dominated the domestic mobile phone market.

Seo Jang-hoon also tells a ‘bittersweet’ memory in front of Jonathan, born in 2000, who doesn’t know Ae-Call, saying, “I got this phone as the MVP prize at the basketball festival when I first entered that university.I didn’t need it because I was the only one who didn’t have a phone.” Koo Jeong-soon, who says, “I felt good walking down the street because it was almost all my own projects,” boasts about her class-leading worth by saying, “I got paid as much as the land for a single logo.”

Next, Seo Jang-hoon asks a direct question, “Do you own a building in Cheongdam-dong?” Koo Jeong-soon begins her story by saying, “I worked at an advertising company when I was young, but I was fired, and I unintentionally became the CEO of the company at a young age.” Koo Jeong-soon, who started a company in Myeong-dong in the 1980s, said that she had a hard time working overtime because the lights in the building went out at 10 pyeong.She said that at the time, she bought land in Cheongdam-dong worth 2 million won per pyeong on the recommendation of a real estate owner she met by chance and built a building there.The land she bought simply to work harder has now become the “Cheongdam-dong Luxury Street” after 30 years.Seo Jang-hoon, known as “Apgujeong Kids,” says, “I’ve lived in Apgujeong-dong since I was two, so I know this place very well,” and talks about the history of Cheongdam-dong and the shocking current value of its buildings.

The full story of how Gu Jeong-sun became the owner of a building in the luxury street of Cheongdam-dong, and her life story that created numerous famous logos, will be broadcast on ‘Seo Jang-hoon’s Millionaire Next Door’ on EBS and E Channel at 9:55 PM on Wednesday the 7th.

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.