Can Kian84 become the first non-celebrity to win the grand prize at the second Broadcast Entertainment Awards?

Following ‘Daehwajang Kianjang’, Kian84 is back to conquer the small screen with ‘Taegye Ilju’.MBC travel entertainment program ‘Born to Travel the World’ (Taegye Ilju)season 4 is causing a huge upset by rising straight to the top spot on the global OTT Netflix’s ‘Today’s Top 10 Series in Korea ‘from its first episode.As it continues to hold the top spot until the 14th, it is also being talked about hotly on global SNS and communities, and Kian84’s position as a ‘global entertainment star’ is solidifying.

In this season, the fourth and final installment of ‘Taegye Ilju’, Kian84 walks alone through the Chamagodo Pass in the Himalayas of Nepal.Kian84, who was deeply impressed by the life of the ‘Sherpa’ of the Nepalese mountainous region after watching a documentary when he was young, continues the difficult journey with them, carrying a load of over 30kg.

This season is especially receiving favorable reviews for having made up for the somewhat disappointing public opinion from the previous work, ‘Born to Play Music’, which is a spin-off of the ‘Born to Play’ series.Behind this major reversal is a return to the ‘Gian84 style travel method’ that follows the local lifestyle and seeks life wisdom, rather than simple tourism.


In line with this, there is analysis both inside and outside the broadcasting industry that Kian84’s very existence has become a content.His unique style that deviates from social conventions can sometimes be seen as ‘strange’, but it is also recognized as the ‘freedom’ and ‘pleasure’ that comes from imperfection.

Along with the huge success of ‘Taegye Ilju’, the global hit of Netflix original entertainment show ‘Daehwajang Gianjang’ centered around Kian84 is also drawing attention.Despite the handicap of being a launch program, ‘Daehwajang Gianjang’ has shown off its prowess by ranking 6th in the global non-English TV show category announced by Netflix.

Meanwhile, the successful return of ‘Taegye Ilju’ to the small screen has also created a strange phenomenon in which Kian84’s possibility of winning the year-end Broadcast Entertainment Award has been brought up early.He was the first non-celebrity to win the grand prize at the 2023 MBC Broadcast Entertainment Awards.


Reporter Jang Eun- eunj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.