Singer and YouTuber Sung Si Kyung is challenging himself with ‘decoration’ content, following his mukbang and talk show content.Recently, Sung Si Kyung introduced a new corner, ‘Decoration’, through his YouTube channel ‘Sung Si Kyung SUNG SI KYUNG’.

In the first episode, Sung Si-kyung confessed the reason he started, saying, “I’ve been feeling a bit ugly lately.” He said, “I don’t even remember buying clothes.I thought I’d just keep living like this,” and said that he started to want to dress up.He also confessed that although his closet was full, he actually only wore 3-4 easy-to-wash items over and over again.
He went to organize his closet with a stylist and looked back on his past tastes, even lamenting, “Why did I buy this?” In episode 2, he was also seen visiting a clothing store himself and going shopping for the first time.He hesitated, saying, “I don’t know how to shop,” but he ended up choosing 12 pieces of clothing and even revealed the amount he paid, drawing attention.
‘I’m Going to Dress Up ‘is showing potential for growth as content that provides courage for change and practical styling tips to middle-aged and older male viewers who are not accustomed to dressing up through Sung Si-kyung.
Sung Si-kyung has taken on various challenges through his YouTube channel and is currently gaining popularity with 2.11 million subscribers.

Inside and outside the industry, the reason Sung Si-kyung is so loved by the public as a YouTuber is the “authenticity of his content,” which can be summarized as “unadorned.” A representative example is his YouTube channel’s signature corner “I’ll Eat,” where you can enjoy his unprocessed speech and natural attitude without any filters.


Reporter Kim Gyul- winter@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.