“It’s not entertainment, it’s not an interview, it’s a real conversation.”
Hyeri’s YouTube channel’s representative content ‘Hell s club’ has released 52 episodes and has surpassed 2.28 million subscribers.It is gaining attention as a new model for celebrity talk shows.

Rather than a fancy set or plan, it is a conversation with stars who are like friends, sisters, and younger siblings.This content is the result of Hyeri’s empathy and diverse career, having debuted as an idol and dabbled in variety shows and acting.On top of the relationships built through her entertainment activities, the heartfelt conversations with her ‘real friends’ are added to make it impossible to take your eyes off of her.

Thanks to this, their casting power is also number one.Actors Park Bo-gum, Byun Woo-seok, Jung Ho-yeon, and Sung Dong-il, as well as idol stars Jennie, Karina, Twice, and Seventeen’s Mingyu are willingly appearing.The Byun Woo-seok episode, which gained huge popularity through the drama “My Secret Romance” last year, reached 4.58 million views, the Blackpink Jennie episode had 3.9 million views, the aespa Karina episode had 3.09 million views, the Jung Soo-bin episode, with which they worked together in “Friendly Competition”, had 2.23 million views, and the Sung Dong-il episode, where he appeared as a father in “Reply”, had 2.78 million views.The Park Bo-gum and Kim So-hyun episode, which was released only 8 days ago, has already surpassed 1.1 million views.Because it is a hot topic, a lot of it is reproduced as portal news.

Beyond simple promotion of the work, the atmosphere in which the guests cheerfully reveal their inner feelings is the power of Hye-ri’s content.Hye-ri does not ‘embellish’ questions.This is why stories that are difficult to hear in official interviews come out naturally in the space of YouTube.Even the speech and reactions are unedited.This is Hye-ri’s unique difference and strength as an MC.In particular, the episodes between Hye-ri and the guests that appear occasionally are also quite fun to listen to.This is also the reason why people are looking forward to the next guest of Hye-ri’s content.

‘Hell s club’ is a case that proves that celebrity talk content led by female MCs can receive continuous responses even on non-standard platforms.And at the center of it all is Hye-ri’s understanding and sincerity, having experienced various worlds from idols to actors, and Hye-ri as a likable MC.


Reporter Kim Gyul- winter@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.