Seo Jang-hoon is also surprised… Im Soon-hyung, who has assets worth 100 billion won, says, “1 billion won is the price of gum” (Millionaire next door)

TV Jun 10, 2025

Translation

The food service industry’s tycoon, Lim Soon-hyung, will appear on ‘The Millionaire Next Door’ and reveal the scale of his assets and the secrets to his success that even surprised Seo Jang-hoon.

On EBS and E Channel co-produced ‘Seo Jang-hoon’s Millionaire Next Door ‘(hereafter referred to as’ Millionaire Next Door ‘) to be aired on the afternoon of the 11th, the’ business genius ‘Lim Soon-hyung who dominated the Korean restaurant industry will be aired.Lim Soon-hyung grabs attention with his shocking appearance, one of the most shocking in the history of’ Millionaire Next Door ‘, as he gallops through the city on a black horse.The’ Millionaire Next Door ‘production team surprised everyone by revealing, “He even rides a horse when he goes to his daughter’s house.” When Seo Jang-hoon asks, “Are you the millionaire we’re meeting today?” Lim Soon-hyung replies, “I’m a billionaire,” revealing an extraordinary aura.Seo Jang-hoon adds to the curiosity by introducing Lim Soon-hyung, saying, “There’s a rumor that he once made the most money in the Korean restaurant industry.”



Lim Soon-hyung reveals that his assets are in the hundreds of billions, and boasts a scale on a whole other level with the statement, “1 billion is the price of a piece of gum.” Seo Jang-hoon’s eyes widen as he says, “There are many famous chefs on TV and many successful restaurants, but it’s not easy to make hundreds of billions in the restaurant business.What kind of food can I sell to make hundreds of billions?” The restaurant run by Lim Soon-hyung has maintained the dignity of a “massive restaurant” for over 30 years, from the early 90s to the present.Lim Soon-hyung mentions, “I used to rake the money.” As such, there is a lot of anticipation for him to reveal his secret to turning his life around for the first time on “The Millionaire Next Door,” and he adds, “If my wife finds out, it’ll be a big problem…” , prying eyes and amplifying curiosity.

In addition, the identity of the 5,000 pyeong of land in Gyeonggi-do owned by Im Soon-hyung and the overwhelming scale of the space will be revealed through the broadcast of ‘The Millionaire Next Door’.EBS, E Channel’s ‘Seo Jang-hoon’s Millionaire Next Door ‘, which contains the secrets of success of’ business genius’ Im Soon-hyung, will air on Wednesday the 11th at 9:55 PM.

Reporter Yoonna Choi com Donga.com yyynnn@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.