Mnet, the ‘music powerhouse’ for 30 years, is introducing a new music show.
‘Live Wire’, which will be first broadcast on Friday, June 20th, is a new concept music entertainment show that follows in the footsteps of live music programs presented by Mnet such as’ A - Live ‘,’ Soundplex ‘, and’ Yoon Do-hyun’s MUST ‘, while also tailoring it to the sensibilities of the MZ generation who value’ sharing tastes ‘and’ on-site experiences ‘.
This program focuses on “the moment when people connect through music,” and delivers real empathy and immersion through a stage where artists and audiences breathe together.In an era where online connection in a digital environment has become routine, it is even more meaningful as music content that reminds us of the value of a vivid performance experience of “listening, seeing, and feeling directly” offline.
In order to heighten the sense of immersion and presence as if you were at a concert, the production crew and house band were also composed of’ Avengers-level ‘members.PD Shin Yoo-sun, who directed’ Live Wire ‘, is a veteran who has directed major domestic and international music shows such as’ M Countdown ‘,’ KCON ‘, and’ MAMA AWARDS ‘, and he plans to once again present the essence of music programs through this production.He expressed strong confidence, saying, “I will show you the real taste of an Mnet music show.”
In addition, PD Jo Woo-ri, who has shown a sense optimized for music shows including’ Queendom ‘, and the production team with experience in many live contents have joined forces.In addition, the band session that has been responsible for the stages of the top domestic musicians participated, further increasing the musical perfection.It is said that there were many responses from the actual recording site such as “the music quality is at the performance level” and “the scene was very moving.”
Ahead of the first broadcast, PD Shin Yoo-sun of’ Live Wire ‘personally shared the background of the program’s creation, production process, reasons for selecting MC, and differentiated composition through the Q&A below.
[Below is the full Q&A with Producer Shin Yoo-sun] Q What is the background behind the planning of ‘Live Wire’ ?
A These days, people communicate more easily than anyone else online, but they feel increasingly disconnected offline.In particular, the MZ generation wants to have a ‘real encounter’ where they can empathize with and experience people who share their tastes.Now, in a trend where people are not just ‘consuming’ content, but ‘experiencing’ and ‘sharing’ it, I wanted to create a program that could connect people through music.That’s how ‘Live Wire’ began.
Q What is the difference from existing music talk shows?
A ‘Live Wire’ is not a simple live stage listing, but a talk show that depicts ‘people meeting people’ through music.Its biggest feature is the ‘relay nomination’ structure, where artists nominate singers they want to meet in person, and then they are selected to appear on the next episode.Unexpected combinations, hidden relationships, and honest talks unfold.Above all, the audience invitations are also special.Through the ‘music taste test’, the audience is divided into four groups, and they naturally connect while enjoying the performance together with similar tastes.
Q Why did you choose MC Jung Jae-hyung and Code Kunst?
A Jung Jae-hyung is an all-round artist who covers everything from classical to pop music and film scores, and his deep musical insight and romantic way of speaking adds to the emotion of ‘Live Wire’.The expression ‘romantic maestro’ fits him well.Code Kunst is a trendy producer and genuine mentor who leads heartfelt conversations with warm empathy and witty entertainment.He can be called the ‘national MC of the hip-hop world’.I expect the two MCs with different determinations to strike a balance.
Q I have high expectations for this live music talk show after a long time.I heard that it has already been recorded, so I am curious about the audience’s reaction on site.
A Since it is a composition that includes live performances by the featured artists, we worked hard to increase the satisfaction of both the featured artists and the audience, such as forming the Howard Band with members who have worked with top domestic musicians.In fact, even at the first recording site, there were many responses saying, “The music quality is really good.” If I may say with confidence, I dare say that in terms of musical perfection alone, it is 120 points out of 100.
Q Could you tell us a little more about the atmosphere during the first recording?
The atmosphere of the first recording site was filled with a warm response and sincere performances and conversations.In particular, the satisfaction with the arrangement and music quality was high, and the artists responded, “I want to appear again.” After meeting the junior artist he had pointed out on stage, Kim Chang-wan expressed his emotions, saying, “I’m so grateful and happy that music brought us together.” MC Jung Jae-hyung also said, “On days like today, I think it was a good idea for me to do music.” Some artists even promised to work on actual music together after meeting on ‘Live Wire.’
Q A word you would like to say to potential viewers.
A ‘Live Wire’ contains an unpredictable combination of guests, a comfortable and pleasant talk created by MC Jung Jae-hyung and Code Kunst, and a vivid live performance that can only be felt on site.You will feel empathy like “Huh? I like this person too?” and unexpected fun like “You’re pointing out this person?” I hope you watch it comfortably, without pressure, and enjoyably.
Reporter Jeon Hyo-jin, Donga.com jhj@donga.com
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.