“Counting Money Worn Out Fingerprints” Im Soon-hyung, Where Does His 100 Billion Won Asset Go? (Millionaire Next Door)

Lim Soon-hyung, a billionaire and tycoon in the restaurant industry, confessed that he wants to use his enormous wealth to help society and those in need.

On the 11th, EBS and E Channel co-produced ‘Seo Jang-hoon’s Millionaire Next Door ‘(hereafter referred to as’ Millionaire Next Door ‘) aired the life story of Lim Soon-hyung, a’ business genius who earned 100 billion won and built a 5,000-pyeong palace ‘.Lim Soon-hyung opened a restaurant in the early 1990s that featured roasted whole duck as its main menu, but in the beginning, business was poor, with only one or two sold per day.

Then, after being introduced in a newspaper column by Baekpa Hong Seong-yu, the original author of “The General’s Son,” it began to become a popular restaurant.And Im Soon-hyung has been captivating customers ‘taste buds with his own special secret recipe of milk-infused wheat pancakes and duck meat, and has continued to be a huge hit for over 30 years.Im Soon-hyung confessed, “I raked in the money like a rake,” and “My fingerprints were worn out from counting money.”

As a big name in the Korean restaurant industry, Lim Soon-hyung has risen to the ranks of the’ hundred-billionaires ‘.Seo Jang-hoon said, “It’s not easy for even famous chefs to earn hundreds of millions in the restaurant industry,” and expressed his admiration for his outstanding business sense.Lim Soon-hyung’s ‘business genius’ side was different from the beginning.As a child, he raised rabbits, saved up money from selling them, bought goats, and made money by raising goats and selling milk.He also showed off his natural money sense by running errands for his father and making a profit, earning 10,000 won as an elementary school student, which is equivalent to 500,000 won in today’s value.

Lim Soon-hyung’s business place located in Gyeonggi-do is a hanok restaurant that resembles a palace with a total area of 5,000 pyeong and a construction cost of over 10 billion won.When Seo Jang-hoon asked, “Did you make your initial investment?” Lim Soon-hyung shook his head and said, “If you build something like this and say you’re making your initial investment back, people in business would say you’re crazy.” He said, “I thought the money was thrown from the sky for me to spend however I want, but it’s not for my own indulgence, but for a good cause,” expressing his desire to make the restaurant into a park where many people can rest and share it.In reality, Lim Soon-hyung lives a frugal life, living in a 30-year-old apartment and driving a domestic car.He gets a daily allowance of 50,000 won from his wife, but he never spends it on himself.

Lim Soon-hyung, who is also a famous ‘history nerd’, erected a gigantic 6.39m tall, 47-ton Gwanggaeto Stele, which was made by copying the original in Manchuria, in the restaurant yard.He also holds a memorial service for Gwanggaeto every year.He explained the reason as “it is to carry on the spirit of Gwanggaeto the Great, the greatest hero in our people’s history.”

Finally, when Seo Jang-hoon asked, “How do you plan to use your wealth in the future?” Im Soon-hyung expressed her intention to contribute to society by saying, “I want to create the Gwanggaeto the Great Scholarship Foundation to support those who have difficulty studying due to financial difficulties.”

Next week, the episode featuring ‘Daegu Manufacturing Big Shot’ Shin Hong-sik will air.EBS, E Channel’s ‘Seo Jang-hoon’s Millionaire Next Door’ airs every Wednesday at 9:55 p.m.

Reporter Jeong com -yeon, Donga.com shine2562@donga

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.