Mnet’s ‘Boyz 2 Planet’ is creating a buzz among global fans with unprecedented buzz ahead of its first broadcast on July 17th.

The K-pop global project ‘Boyz 2 Planet’ has been receiving explosive responses not only in Korea but also overseas, including in Japan and China, even before its broadcast.

At ‘PLANET DAY : OPEN STAGE’ held at Sangam DMC Park in Seoul on the 14th, thousands of global fans gathered and cheered enthusiastically, and with the addition of a handwritten message card event, the venue was filled with a wave of passionate emotion.

Afterwards, legendary fancams and ‘gifs’ were created in real time on various SNS and communities, and over 50,000 posts were written while sharing stories about the participants.The names of the participants were ranked high on real-time search terms on major platforms such as Weibo, Xiaohongshu, and Bilibili, which are representative social platforms in China, showing off the appearance of a ‘popular work before the broadcast’.

Not only in Korea, but also in China and Japan, where there are many participants, major media outlets are publishing articles about ‘Boys 2 Planet’ and its participants every day.

Major Chinese media outlets such as Sina News, Sohu Entertainment, Tencent, and Phoenix News, all praised the performance of the signal song “HOLA SOLAR” on an unprecedented scale and the many participants who caught everyone’s attention.

In Japan, major media outlets Oricon, Natalie, and Real Sound also showed anticipation for the main participants and masters along with the news of the broadcast of ‘Boyz 2 Planet’, and Japan’s largest OTT platform ABEMA said, “Compared to the previous season, the number of participants has increased and the participating regions have expanded, so the scale of the program has grown significantly, and the appeal and impact of the entire season have also strengthened.

He stated,” There has never been a program that has generated such high interest and response even before it aired,” proving that it is a global hit that is reaching the peak of anticipation.




Reporter Lee Jeong- annjoy@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.