SBS ‘’Running Man’ will be producing a Thai version following the Chinese, Vietnamese, and Philippine versions.

On the 24th, ‘Studio Prism’ announced that it signed a business cooperation agreement with iQIYI INTERNATIONAL SINGAPORE, the global headquarters of iQIYI, China’s largest OTT platform, which is in charge of its global business.

Studio Prism will co-produce the Thai version of ‘Running Man’ with iQIYI, which provides services in over 200 countries around the world.Based on Studio Prism’s proven production capabilities and influence, which already has a solid fan base throughout Asia, they plan to expand the scope of cooperation to Southeast Asia, including Indonesia, where SBS’s main IPs have not yet entered, starting with Thailand, to jointly plan and produce global entertainment programs.

As the Chinese, Vietnamese, and Philippine versions of ‘Running Man’ have proven the competitiveness of the format with their successive successes, the Thai version of ‘Running Man’ is also garnering high expectations.In addition, both companies plan to actively expand into the music content sector, including music source and performance businesses, in the future.

Kim Yong-jae, Head of Studio Prism Global Business Center, said, “This agreement is an important opportunity to combine Studio Prism’s production capabilities with iQIYI’s global platform power, and is particularly meaningful in that it marks the beginning of a full-scale strategic collaboration with iQIYI.”


Reporter Kim Gyul- winter@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.