Song Jeong-hoon, the ‘new boss of overseas’ who has taken over the global restaurant industry with cupbap, appeared and showed off his pride and passion for Korean food as well as cheerful energy.

On the 312th episode of KBS 2TV’s ‘The Boss’s Ears Are Donkey Ears ‘(abbreviated as’ Sadang-gwi ‘) that aired on the 29th,’ Global New Boss ‘Song Jung-hoon, who started with a food truck cupbap in Utah, USA and currently operates 260 cupbap stores in the US, Indonesia, etc., achieving annual sales of approximately 60 billion won, appeared.Song Jung-hoon, who introduced himself as a’ sexy hot boss ‘, prepared a special birthday day with his employees to celebrate the 10th anniversary of cupbap.Song Jung-hoon, who appeared at the store with unusual tension, said to the employees, “Today is a special day, so don’ t go to the bathroom, don’t rest, and just work hard,” drawing resentment from not only the employees but also the studio MCs.The employees who have been watching him for a long time embarrassed Song Jung-hoon by saying about their boss, “He likes to do useless things.” Before the store opened, the employees were seen joking around and making somewhat extreme jokes without hesitation, and Park Myeong-su made everyone laugh by nagging them, saying, “Where is the U.S.Department of Labor?”

Song Jung-hoon has become a ‘popular boss’ by spreading the unique Korean culture of ‘jeong’, ‘dumb’, and ‘heung’ by giving Korean snacks and dumplings as freebies to customers who visit the store.In particular, Jeon Hyun-moo, who saw Song Jung-hoon’s uncontrollable passion with his own eyes, shook his head and said, “I’ll have my friend take out the cupbap and eat it,” making everyone laugh.

Boss Song Jung-hoon’s wit shone even brighter in a crisis.Due to the Cupbap Day event, the parking lot entrance of the store next door was blocked, and there was a complaint.Song Jung-hoon immediately visited the scene and promised to compensate for the damages, as well as apologize for the inconvenience.He also showed off his ‘passionate boss’ side by wisely dealing with the crisis by giving gifts of Korean food such as ramen.As a result, the event was held successfully.The event that day was filled with performances symbolizing Korean culture, such as a K-pop performance, voice challenge game, taekwondo demonstration, and samulnori, which made it even more touching.Song Jung-hoon generously distributed gifts that he had prepared specially for the event and shared the joy of the success of Cupbap with local residents.


On this day, CEO Noh Hee-young appeared as a special MC in the studio and drew attention.While watching Song Jeong-hoon’s success story, Noh Hee-young said, “There is a reason why business is successful.It’s nice to see that he works with his employees like family.”

‘Boss Soon-sil’ Lee Soon-sil, who is preparing to open a food store, showed her respect by writing down the business strategies she learned from Boss Song Jeong-hoon on paper.Lee Soon-sil said, “There is a North Korean proverb that says, ‘The cow that eats shits,’ and I learned a lot from him, starting with how to serve customers generously.Please take me to America too,” showing off her special charm, causing an explosion of laughter.

Meanwhile, Uhm Ji-in, along with her junior announcers Hong Joo-yeon, Kim Jin-woong, and Jung Eun-hye, headed to Jeju Island to shoot a ‘Korean poster’ being prepared by KBS announcer’s office Korean language research department.A fierce battle of wits ensued among the announcers over the main model for the poster.In addition to the poster shoot, Uhm Ji-in went to the market to record various Jeju dialects, and she volunteered for an on-the-spot recognition test, flustering her junior announcers.When Uhm Ji-in promoted herself to the Jeju residents by putting forward ‘Morning Yard,’ Hong Joo-yeon, Kim Jin-woong, and Jung Eun-hye were shocked and made everyone laugh by running away, saying, “Why are you acting like a politician here?”

Uhm Ji-in’s ‘main character ambition’ became stronger as the poster shoot began.Uhm Ji-in transformed into the main character IU of the popular drama ‘Cheated by a Dog’, and Kim Jin-woong transformed into the character ‘Mr.Hak’ in the drama.Park Myung-soo teased Uhm Ji-in as IU, saying, “Doesn’t Ae-soon look too much like her mother?” and Jeon Hyun-moo embarrassed Uhm Ji-in by saying, “Did you play the role of Yeom Hye-ran?” And when the main character of the poster that was chosen in the end was revealed to be Jung Eun-hye, Uhm Ji-in couldn’t hide her empty laughter.

Hong Se-young, reporter for Donga.com projecthong@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.