SBS has signed an equity investment partnership agreement worth approximately USD 20 million with MD Entertainment, Indonesia’s largest content production company, which is emerging as a key base in the Southeast Asian content market.

SBS’s investment this time was carried out in the form of paid-in capital increase participation by acquiring a portion of the preemptive rights of MD Corp Enterprises, MD Entertainment’s largest shareholder, at a discounted price.It received final approval from the Indonesian Financial Supervisory Authority on the 25th of last month, and upon completion of the final payment, SBS will acquire a 3.8% stake in MD Entertainment.

SBS President Bang Moon-shin said, “This investment is part of a plan to strengthen overseas partnerships in line with our new growth strategy.Discussions began in earnest at the end of last year and it was finalized this year after on-site inspections.” He added, “It is significant in that it secures a foothold in the Southeast Asian content market and diversifies our global content partnerships.”

President Bang Moon-shin also said, “Based on SBS’s global strategy of ‘going beyond terrestrial broadcasting, going beyond South Korea,’ we will continue to expand various profitable forms of overseas partnerships.”

MD Entertainment Chairman Punjabi said, “SBS’s strategic investment will not only contribute to MD Entertainment’s global expansion strategy, but will also serve as an opportunity to confirm the potential for cross-border collaboration.”

MD Entertainment is Indonesia’s largest media company established in 2002 and the first film and TV production company listed on the Indonesia Stock Exchange.It has produced the highest-grossing film of all time, ‘KKN di Desa Penari’ (2022, cumulative audience of 10.06 million)and the ‘Danur’ series, and recently expanded into the broadcasting business by acquiring the terrestrial channel ‘NET TV’ and rebranding it as ‘MDTV’.

Indonesia is a market that is attracting attention as a strategic entry point for global media companies due to its population potential of 280 million people, increasing demand for local content, and rapid growth in the OTT market.


Reporter Kim Gyul- winter@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.