Lee Je-hoon has created a wind of innovation to save the Sanin Group.

In the third episode of JTBC‘s Saturday-Sunday drama ‘The Art of Negotiation’ (directed by Ahn Pan-seok, written by Lee Seung-young) aired on the 15th, M&A team leader Yoon Joo-no (played by Lee Je-hoon) declared that he would enter the e-commerce market in order to revamp the image of the Sanin Group and began new negotiations to pioneer a distribution platform. As a result, the third episode recorded a viewership rating of 5.8% nationwide and 5.5% in the metropolitan area (based on Nielsen Korea’s paid households).

Yoon Joo-no judged that e-commerce was a survival strategy and opportunity to solve the current problems of the Sanin Group, and sought change by entering the e-commerce market. To do this, a distribution platform was essential, so they tried to solve it by acquiring a platform company through M&A, and Ha Tae-soo (Jang Hyun-sung), the executive director of Sanin Group, accepted Yoon Joo-no‘s proposal, opening the door for full-scale negotiations.

Yoon Joo-no selected Chacha Games, the creator of the game ‘Delivery King’, which is conducted in a routine very similar to the actual courier business, as the acquisition target, and met with CEO Cha Ho-jin (Jang In-seop) to propose a change in business direction (pivoting). However, Cha Ho-jin, who had a strong pride in games, rejected Yoon Joo-no’s proposal, foreshadowing that this negotiation would not be an easy road.

In the meantime, when Do Han-cheol (Lee Si-hoon), the CEO of DC Games, which was hostile to Chacha Games, showed interest in Sanin Group, Cha Ho-jin offered Yoon Joo-no 10 billion won in return in order to sign a contract with Sanin Group before DC Games, and sent a program file containing Chacha Games‘ blockchain technology. If blockchain technology, which stores all records of people accessing the server, is utilized, it will not only help with inventory management, which is the core of the logistics industry, but also revolutionize distribution, so Yoon Joo-no and the M&A team are in a situation where they absolutely must acquire ChaCha Games.

Therefore, Yoon Joo-no meets with Song Jae-sik (played by Sung Dong-il), who has the final decision-making authority, and reveals his plan to acquire ChaCha Games. Song Jae-sik gives Yoon Joo-no permission to buy ChaCha Games, saying, “Okay, buy it,” but also pressures her by saying, “You have to buy it,” making Yoon Joo-no nervous.

With the heavy responsibility on Yoon Joo-no’s shoulders, Cha Ho-jin, who was coming to Sanin Group, suddenly changes his mind and says he will not sign the contract, which brings about another crisis. It is said that a company other than Sanin Group contacted Cha Ho-jin, saying that they would take over ChaCha Games and pay twice the price that Yoon Joo-no had asked for.

Yoon Joo-no, who was hurt by Cha Ho-jin‘s change of heart that destroyed all of his previous preparations, went out to meet him in person to find out the whole story. Attention is focused on whether Yoon Joo-no, who has awakened, will be able to achieve both the acquisition of ChaCha Games and the advancement of Sanin Group into e-commerce.

Yoon Joo-no’s past, which had been shrouded in mystery, is also gradually being revealed, adding to the interest. Not only does Chairman Song Jae-sik look at Yoon Joo-no with suspicion, saying, “Aren‘t you the guy who manipulated the stock price?”, but Ha Tae-soo also mentions the fact that Yoon Joo-no’s older brother took his own life while being investigated for stock trading under someone else‘s name for Jumbo Pharmaceuticals, making viewers even more curious about Yoon Joo-no’s true identity. Indeed, curiosity is piqued as to what kind of connection there is between Yoon Joo-no and Jumbo Pharmaceuticals.

JTBC‘s Saturday-Sunday drama ‘Negotiation Techniques’, where negotiator Lee Je-hoon’s struggle to save the Sanin Group continues, will air today (the 16th) at 10:30 p.m.

Jeon Hyo-jin, Donga.com reporter jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.