Employees are ‘capital extreme EEEE’ … Oh Eun-young is also shocked by the success story of a mom who is a mother(10 billion won breakfast)
We find out the secret to success of Woomiryeong, the CEO of the globally popular British handmade cosmetics brand.
On the 8th episode of tvN STORY ‘Breakfast Worth a Billion’ on the 10th, CEO Woo Mi-ryeong of the handmade cosmetic brand that has captivated MZ generation with its colorful handmade cosmetics and energetic employees will appear. She will tell the success story of how she started a Korean branch with 5 employees in 2002 at the age of 29 and has now created an incredible business performance of 72 stores in Korea, 500 employees, and 120 billion won in annual sales.
First, CEO Woo Mi-ryeong reveals the Seocho-dong house, which is filled with colorful interiors and sweet scents, as if she were in a store. In particular, she surprises Dr. Oh Eun-young and actor Lee Yi-kyung by revealing that she is a mother of five children, along with the episode, “I remodeled the house to make a room every time a child was born.” Dr. Oh Eun-young also deeply sympathizes with CEO Woo Mi-ryeong’s tight morning routine, where she wakes up early in the morning to take care of her children by time zone.
From the extraordinary home life of a large family of seven with five refrigerators and a 24-hour washing machine to CEO Woo Mi-ryeong’s special communication know-how with her children, who are her source of energy, the show shares a heartwarming daily life filled with love and concern between family members. Furthermore, the three children will make a surprise appearance on this day and reveal their true feelings about CEO Woo Mi-ryeong, who is both a mother and a CEO.
The bold spirit of challenge of CEO Woo Mi-ryeong, who uses the nickname ‘Bohemian’, a synonym for a free spirit, also attracts attention. The strong will to live and the entrepreneurial mindset inherited from her parents played a key role in helping CEO Woo Mi-ryeong, who was 29 years old and had no capital or company, defeat a large company and win the Korean rights to a British handmade cosmetics brand. The story behind the story is that she prepared a presentation material that matched the brand’s characteristics with extraordinary passion and enthusiasm and persuaded the executives at the headquarters, which drew the audience to the scene.
He also shares the secrets of how he started with a capital of 50 million won and a small 16-pyeong store and created a legend of annual sales of 120 billion won. He talks in detail about the unique talent recruitment strategy that made the Myeongdong store the number one in sales among 900 stores worldwide, and the differentiated sales strategy that was able to generate sales of 100 billion won even during the COVID-19 period. He also shares stories about the crisis he experienced in the early days of the business when he could not pay the headquarters for goods and inventory piled up, as well as the precious people who helped him endure without wavering even during the 10-year long stagnation period, which makes people even more excited about the broadcast.
The final episode of Season 1 of ‘Breakfast Worth a Billion’ will air at 8 PM on the 10th.
Hong Se-young, reporter for Donga.com projecthong@donga
This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.
