Actor So Ji-sub has become the face of the Korea Travel Expo. On the 17th, the Organizing Committee of the 1st Korea Travel Expo announced, “We have appointed So Ji-sub as the promotional ambassador for this event.” The Korea Travel Expo is the first Korean tourism expo to be held in Taipei, Taiwan, and So Ji-sub will be responsible for introducing Korea’s diverse charms and culture to Taiwanese and global tourists who love Korea. An official from the Organizing Committee expressed his expectations, saying, “So Ji-sub’s friendly image and global fandom will be a great help in further promoting the charms of Korean tourism.”


Reporter Yoo Ji-hye yjh0304@donga.com

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