Upick, a global fandom platform, has been selected as the official voting platform and organizer for the K-pop awards ceremony ‘D Awards’, to be hosted by Sports Donga, Korea‘s top sports and entertainment daily, on February 22nd next year.

Upick is a K-pop specialized global fandom platform that has held various events, award ceremonies, and artist collaborations for K-pop fans, and has received great attention from global fandoms, reaching 10 million subscribers.

In particular, it is receiving recognition for its ability as a ‘leading heater’, which has led K-pop fandom culture, after operating the official voting app for the ‘D Awards’ and also participating as the awards ceremony organizer.

Upick will be holding the Popularity Award at the awards ceremony in mid-January next year, ahead of the ‘D Awards’. The ‘The Awards Fan Pick’ voting will also be held. ‘Fan Pick’ will be selected 100% through online voting by K-pop fans around the world, and the voting schedule and details will be announced later.

A U-Pick official said, “In addition to the Fan Pick voting, we will also be preparing various ticket events on site on the day of the awards ceremony, so we ask for your interest and participation.

The ‘The Awards’, which cheers on the members who made K-pop shine worldwide, awards the ‘The Awards Delight’, the main award, to K-pop artists who have been very active throughout the year, and the ‘The Awards Dreamer’ to excellent new artists who will lead K-content in the future. Under the title of ‘YEARS’, various awards are prepared, including the Artist of the Year, Album of the Year, Song of the Year, and Performance of the Year.

The Awards ceremony will be held at the Hwajung Gymnasium of Korea University in Anam-dong, Seongbuk-gu, Seoul at 6 PM on February 22nd next year.


Reporter Heo Min-nyeong mignon@donga.com