Jennie of the super girl group BLACKPINK is going on a ‘global-level’ offensive for her first solo full-length album, which she has prepared for over a year. She is focusing the attention of fans around the world by releasing pre-released songs one after another ahead of the release of her first full-length album ‘Ruby’ on March 7th and by holding unprecedented showcases in the US and Incheon.

Jennie will present ‘Love Hangover’, a track from her new album, at 2 PM (Korean time) on the 31st. ‘Love Hangover’ is the pre-released track of ‘Ruby’. She previously released the songs ‘Mantra’ and ‘ZEN’, which will be included in this new album, on October 11th of last year and the 25th of this month respectively.

Jennie‘s first full-length album seems to have built up excitement even before its official release by garnering attention for the pre-released tracks. Jennie ranked 98th on Billboard’s main song chart, ‘Hot 100’, with ‘Mantra’, released as a digital single, becoming the first solo artist to have her name on that chart.

The music video for ‘ZEN’, which was released on the 25th, garnered hot attention from fans in and outside of Korea as Jennie appears in a look reminiscent of a goddess from Eastern mythology. The video boasts a large scale, with around 40 dancers, including famous choreographer Monica. Accessories made by domestic luxury clothing brand Le Jue, which was inspired by the Silla gold crown decorations and connected around 1,000 metal ornaments, were also mobilized.

The lyrics of the song are also considered the driving force behind ‘Firepower’. As with her previous song ‘Mantra’, Jennie utilized some Buddhist terms to express her own philosophy on essence in English lyrics. Fans are freely interpreting the symbolic meaning of the lotus flower, owl, and other symbols in the music video, making the song even more fun. Thanks to this, the ‘Zen’ music video has surpassed 17 million views as of the 30th, just five days after its release, and is maintaining its #1 spot on YouTube‘s ‘Rapidly Rising Music’ chart.

Jennie will then meet her fans at the ‘The Ruby Experience’ show starting March 6, the day of her new album release.

The first stage will be held at the Peacock Theater in Los Angeles, followed by shows at Radio City Music Hall in New York on the 10th and Inspire Arena in Incheon on the 15th. Jennie also collaborated with global pop stars such as Dua Lipa, Childish Gambino, and Dominic Fike on the album, which will contain 15 songs.


Reporter Yoo Ji-hye yjh0304@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.