Ive vs Ive… Sweeping the charts, breaking their own record

Group Ive (Ahn Yu-jin, Ga-eul, Lay, Jang Won-young, Liz, Lee Seo) has topped the YouTube charts with their new songs ‘REBEL HEART’ and ‘ATTITUDE’.

On the 10th, their agency Starship Entertainment announced, “Group Ive is doing well on various YouTube charts with the pre-released song ‘REBEL HEART’ and the title song ‘Attitude’ from their third mini album ‘IVE EMPATHY’.”.

According to YouTube charts as of 1 p.m. (Korean time) that day, ‘Attitude’ ranked 1st and ‘REBEL HEART’ ranked 3rd on YouTube‘s Korean Popular Rising Music Video chart. Also, on YouTube’s Korean Popular Music Video Weekly Chart (January 31 - February 6), ‘Attitude’ ranked 2nd and ‘Level Heart’ ranked 9th.

On YouTube‘s Korean Popular Song Weekly Chart, the pre-released ‘Level Heart’ has been solidifying its popularity by staying at the top for 3 consecutive weeks (January 17 - February 6). ‘Attitude’, which was released along with the new album on the 3rd, also entered the chart (January 31 - February 6) at 9th place immediately after its release.

On YouTube’s Korean Daily SHORTS Popular Song Chart, ‘Level Heart’ and ‘Attitude’ are going head-to-head. On the charts dated February 4th and 5th, immediately after the release of ‘Attitude’, ‘Level Heart’ took 1st place and ‘Attitude’ took 2nd place. On the charts dated February 6th and 7th, ‘Attitude’ took 1st place and ‘Level Heart’ took 2nd place, reversing the rankings. After that, on the chart dated February 8th, ‘Level Heart’ took back the top spot, and the fierce competition continues.

In the midst of this, the ‘Love Dive’ music video, released in 2022, surprised everyone by ranking 71st on YouTube‘s Korean Popular Music Video Weekly Chart (January 31st - February 6th). The ‘Love Dive’ music video has been on the chart for 55 consecutive weeks, breaking Ive’s own record for the longest charting period.

From ‘Love Dive’ released in 2022 to the recently released new songs ‘Rebel Heart’ and ‘Attitude’, Ive, who has dominated the domestic YouTube charts with a variety of hit songs, also achieved No. 1 on YouTube‘s Korean Weekly Popular Artist (January 31 - February 6) chart, demonstrating his power as a ‘digital music powerhouse’.

Meanwhile, Ive made a comeback on the 3rd with his third mini-album ‘Ive Empathy’. Not only did they become million-seller artists for the fifth consecutive time with their new album, but they also achieved 9 music show wins with their pre-released song, ‘REBEL HEART’, creating meaningful records.

Jeong Hee-yeon, Donga.com reporter shine2562@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.