The group New Beat has thrown their hat into the ring with a hip, authentic old school track.

The group New Beat (Park Min-seok, Hong Min-seong, Jeon Yeo-yeo-jeong, Choi Seo-hyun, Kim Tae-yang, Jo Yoon-hoo, Kim Li-woo) made their official debut on the 24th at 6 PM by releasing their first full-length album, ‘RAW AND RAD’, through various music streaming sites.

The title track, ‘Flip the Coin’, is a classic 90s old school track that starts with a dark, low-pitched contrabass, and is an impressive track with various sampling sounds, groovy yet powerful drums, and an addictive hook melody.

The creative direction for this music video was taken by creative director Park Bi, who is currently active in various fields, and director Yoon Seung-rim of Legend Film, who has worked with aespa and Ive. Director Lee Ye-ji participated in the directing and established Newbeat‘s unique worldview.

Newbeat had previously pre-released ‘JeLLo’ and ‘HICCUPS’ and caught the public’s attention with their trendy and hip charm. Through the title song ‘Flip the Coin’, Newbeat left an even stronger impression by simultaneously showing off their hip and powerful charm.

‘Flip the Coin’ well shows Newbeat‘s unique color with its strong beats, old-school vibe, and energetic performance. This song tells the story of the two sides of the world coexisting from the boys’ point of view, and like the lyrics ‘Don‘t waste your emotions and follow me / I don’t do the obvious, it‘s boring / There’s no next time, now is the time / Make it good / Make it bad / The result is I don‘t care / The more uncertain it is, the better / It’s fun, louder / Erase judgment, just run like this in the unknown’, it depicts the appearance of moving forward confidently.

The music video, which is reminiscent of a sci-fi movie, has both a story and visual beauty, and it has caught attention with its addictive hook and powerful performance.

The seven-member boy group New Beat presented by Beat Interactive is a Korean boy group that includes Park Min-seok, who came from Mnet‘s ‘Boyz Planet’, and Jeon Yeo-yeo-jeong, who came from group TO1. Even before their debut, they built up their skills through busking tours both domestically and internationally, forming a global fandom. Also, they showed an unusual move by announcing a global debut show on Mnet.

Meanwhile, New Beat released their first full-length album ‘RAW AND RAD’ on the 24th at 6 PM, and will hold their global debut show ‘Drop the NEWBEAT’ on the Mnet and M2 YouTube channels at 8 PM on the same day.

Choi Yoon-na, Donga.com reporter yyynnn@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.