Baby Monster Releases ‘DRIP’ Performance Video on the 5th

MUSIC Nov 04, 2024

Translation


The group Baby Monster will be releasing the performance video for ‘DRIP’, one of the double title tracks from their debut full-length album, for the first time tomorrow (the 5th) at 2 PM.

‘DRIP’ is an EDM-based hip-hop dance genre song that stands out with its dynamic beats and various bass sounds. As soon as it was released, the music video went straight to #1 on YouTube‘s ‘Most Viewed Videos in 24 Hours’, and rose to the top of the global daily popularity chart.

With the atmosphere already heating up, the unveiling of the entire performance is expected to further fuel the rise in popularity. You can expect to see an overwhelming performance filled with Baby Monster’s hip charm, such as powerful body movements to the beat of the chorus and point gestures that intuitively express the lyrics.

With YG‘s own video production system boasting a high level of perfection in operation, attention is also focused on the directing that maximizes the song’s appeal. The ‘CLIK CLAK’ performance video released on the 3rd received good responses for perfectly capturing Baby Monster immersed in the original hip-hop mood with sensational camera movements and black-and-white color production.

Baby Monster made a comeback on the 1st with their first full-length album [DRIP]. The album ranked 2nd on the iTunes Worldwide Album Chart, 1st on the iTunes Album Chart in 12 regions, and 1st on the real-time Top 100 Albums on Line Music, Japan‘s largest streaming site.

Baby Monster continues their momentum by appearing on various platforms including SBS’s ‘Running Man’, music shows, radio, and YouTube. They announced that they will be showcasing diverse stages with the double title tracks ‘DRIP’, ‘CLIK CLAK’, and the follow-up song ‘Love In My Heart’ through music shows. Starting next year, they will expand their global base with their first world tour since their debut.

Jeon Hyo-jin, Donga.com Reporter jhj@donga.com