Blackpink member Rosé took first place in the girl group individual brand reputation for November, thanks to the ‘Apartment’ syndrome.

The Korea Enterprise Reputation Research Institute analyzed 132.58 million pieces of brand big data on 712 girl group members from the 17th of last month to the 17th of this month, and Rosé took first place.

Blackpink member Jennie came in second, and Ive‘s Jang Won-young came in third.

Aespa’s Karina and Winter, and Girls‘ Generation’s Taeyeon followed.

The Korea Corporate Reputation Research Institute explained, “In link analysis, the Rosé brand showed high scores for ‘Hot’, ‘Breakthrough’, and ‘Awesome’, and in positive/negative ratio analysis, the positive ratio was analyzed to be 94.50%.”


Reporter Lee Jeong-yeon annjoy@donga.com