Since their comeback on the 9th with their new song ‘BEEP’, the group izna has been dominating music shows and global music charts for a week, clearly demonstrating their presence as a rising ‘performance rookie’.

Starting with Mnet ‘M Countdown ‘that aired on the 12th, izna appeared on music shows such as’ Music Bank ‘,’ Music Core ‘, and’ Inkigayo ‘one after another, capturing attention with their overwhelming stage presence even during their first comeback week.

Filling the stage with lovely visuals and energy full of summer emotions, izna redefined the definition of a refreshing summer song through her’ BEEP ‘performance.The preppy look styling, a classic of the high teen concept, combined with izna’s lively expressions and lively vocals instantly captivated global fans.

izna’s unique and lively choreography on top of a trendy rhythm exuded pleasant energy, and the facial expressions and lively gestures that matched the key lyrics also touched the hearts of the viewers.In particular, the ‘heart signal’ choreography where the second finger points to the sky became the highlight of the performance and garnered attention.

izna’s new song challenge also spread quickly through word of mouth.Various senior and junior artists and celebrities participated, showing off their chemistry with izna, adding to the topicality of the challenge.

‘BEEP’ proved its popularity unlike any other rookie group by ranking in the Melon latest chart TOP 10(1 week), Genie Music latest chart 4th(1 week)and 9th(4 weeks)immediately after its release, and quickly entered the Genie and Bugs TOP 100.The music video quickly surpassed 30 million views in less than a week, proving izna’s popularity and global fandom response.

Also, with successes such as #2 on the Japanese iTunes K - POP Songs chart, #2 on POP Songs chart, and #3 on AWA Latest Releases POP TOP 3, ‘BEEP’ has once again accelerated izna’s global growth.With the simultaneous release of the Japanese version ‘BEEP(Japan Edition)’, izna is further expanding its connection with local music fans.

‘BEEP’ is a trendy dance song with a motif of the emergency alarm sound that rings at the moment of love.With the collaboration of producer Teddy and world-renowned choreographer Kiel Tutin, it is a song that maximizes izna’s unique high teen sensibility and performance.With a refreshing synth sound, addictive chorus, and izna’s outstanding ability to digest the concept, it has been garnering a hot response from the fandom since its release.

izna, which is enjoying popularity both domestically and internationally, plans to continue meeting fans with various broadcasts and content.

Reporter Jeon Hyo-jin, Donga.com jhj@donga.com

This article is automatically translated using Google AI. If you notice any inaccuracies, please let us know at allkstar@donga.com.